Understanding Wealth & Income Goals

Behavioral Investment Counseling

Clients come to Fusion Family Wealth with a diverse set of experiences and expectations. But they share one thing in common: success.

Most wealth management firms tend to approach investing with an aura of mystique, in an attempt to appear knowledgeable to wealthy investors.

The fact is, it’s far more complicated to create wealth than it is to manage and maintain it.

It may sound like we’re denigrating our own industry, but that’s not the case. There is a high level of skill and aptitude that is required to manage a successful wealth advisory firm. Robust platforms, advanced reporting mechanisms, a fiduciary standard of care and solid leadership skills are all necessary components to achieve success in our business. The most difficult part of what we do is at the beginning of the relationship when we calibrate expectations and show clients the fundamental flaws that exist in an industry that promotes the concept of wealth preservation, but often gives advice that leads to wealth destruction. 

There are only two kinds of money: wealth, whose natural function is growth, and money that runs out. While the business cards of many wealth advisors read “wealth manager,” the label, “money-that-runs-out manager” is often more reflective of what they “help” investors accomplish.

Wealth management isn’t about picking investments, reading market trends and reacting to economic conditions. Rather, it’s about understanding a client’s wealth and income goals and developing a plan designed to meet the goals. This may sound like a difference without a distinction, but it strikes at the core of our philosophy, methodology and process.

In order to help investors achieve successful outcomes, we need to help them adjust their conventional view of how investments and wealth managers are “supposed to” work as well as their behavioral responses to current events and market conditions.

Dive deep into our Philosophy to learn more about how we approach wealth management.

Our Philosophy